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Market Entry Strategy
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| Retail |
Mapping the Pharma Retail opportunity in India for a US client |
| Industry |
Pharma Retail |
| Internal scan |
- Study of the regulatory environment and touchpoints to the project
- Mapping the existing distribution process, intermediaries, costs and relevance
- Market survey – urban & rural
- Mapping of competition
- Identification of change agents and reasons for lack of change in the past
- Mapping of proposed business model against findings
- Technology touchpoints to the proposed project
- Recommendations
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| Status |
Completed |
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Roadmap for new
market development |
Developing, Strategy, Roadmap, Frameworks, Precision Engineering
Firm |
| Internal scan |
Precision engineered components for exports
- Identification of short term and long term goals and creation of milestones
- Creation of strategy for web presence and customer out-reach programme via the internet
- Identification of desired skillsets and appointment of personnel
- Development of internal systems
- Qualifying for ISO certification
- Funding plan-development
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Annual review and creation of roadmap has enabled this small and nimble unit search for and capture opportunities on a global scale. From modest beginnings with just one customer, the unit now provides ISO certified engineering designing, prototype development and product supply to several large global companies. |
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